Please join us for our winter advisory meeting, join the team and provide input for the 3rd Annual WNY Tree Fruit Conference on February 4-5 in Rochester. Please pre-register by December 2th.

Fruit and vegetable growers and others interested in learning about produce safety as well as growers who are covered by the FSMA Produce Safety Rule or who anticipate being covered in the future should consider taking this course.

The PSA Grower Training Course is one way to satisfy the FSMA Produce Safety Rule requirement outlined in § 112.22(c) that requires 'At least one supervisor or responsible party for your farm must have successfully completed food safety training at least equivalent to that received under standardized curriculum recognized as adequate by the Food and Drug Administration.'

Unit 1: Introduction to Business Planning and the Business Plan (Liz Higgins)

• Session 1: The 30,000-foot view, what are you trying to accomplish? What resources do you have?

Unit 1: Introduction to Business Planning and the Business Plan (Liz Higgins)

• Session 2: Introduction to Project Management

Unit 1: Introduction to Business Planning and the Business Plan (Liz Higgins)

• Session 3: How Business Planning Becomes a Business Plan

Unit 2: Developing a Marketing Plan for Your Farm (Bonnie Nelsen)

 Session 4: Your Market and Your Competition

Unit 2: Developing a Marketing Plan for Your Farm (Bonnie Nelsen)

• Session 5:  Revenue and Product Mix to Achieve Your Goals

Unit 2: Developing a Marketing Plan for Your Farm (Bonnie Nelsen)

• Session 6: Marketing Plan and Evaluation of Marketing Efforts

Unit 3: Developing a Financial Plan for Your Farm Business (Steve Hadcock)

• Session 7: The Basics of Financial Statements

Unit 3: Developing a Financial Plan for Your Farm Business (Steve Hadcock)

• Session 8: Enhancing Confidence in Your Numbers

Unit 3: Developing a Financial Plan for Your Farm Business (Steve Hadcock)

• Session 9: Using Financial Statements and Financial Information to Plan and Evaluate an Enterprise